PRET A MANGER
Illustration, photography and digital rollout
A national Pret A Manger campaign built around real food, bright colour and feel-good energy.
I worked across illustration, digital design, animation and art direction, helping shape a campaign world that felt fresh, flexible and unmistakably Pret. The top row shows my early character development, exploring how illustrated people could interact with the food and bring more movement to the layouts.
MY ROLE
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I led the digital side of the campaign from concept to delivery, while also developing the illustrated characters used across the wider campaign.
This included character development, typographic lockups, shoot planning, product art direction, CRM assets, paid social, animation and digital rollout.
CHALLENGES
The challenge was bringing illustration and real food photography together in a way that felt fresh, appetising and right for Pret.
The campaign needed to feel uplifting for January, while still working across salads, soups, bowls and protein pots. The system had to be simple, flexible and easy to adapt across different channels.
RESULTS
The campaign brought illustration, photography, type and motion together into one clear brand world.
It helped create a more food-first visual direction for Pret, with bright product photography and flexible digital assets that could work across CRM, social, delivery, app, web and in-shop screens.
Photography: Jamie Orlando Smith
