digital - photography - packaging - illustration

JIINJU, a charming Korean beauty brand that specialises in face masks, initially sought my assistance during its expansion into retailers like Superdrug. I then took on responsibility for designing and overseeing the creative process for various new product ranges.

Throughout, JIINJU's visual identity underwent a playful transformation, evolving into a vibrant, handcrafted paper world adorned with icons, landscapes, and striking imagery, which were hand crafted by myself and a team of three. I collaborated with JIINJU's marketing team to steer their digital content and establish their initial presence on social media, crafting a content calendar enriched with images, photoshoots, and animations.