branding - print - typography - animation

While working with Media Arts Lab (MAL), a bespoke global creative agency specialising in design for Apple, I had the privilege of leading the rebranding of MAL's internal Learning and Development programme.

Given MAL's distinctive company logo, the MAL bear, I incorporated a playful reference to it in this rebrand. The new Learning and Development (L&D) logo I created portrayed the MAL bear engrossed in a book, providing MAL's L&D resources with a distinct and enjoyable identity. I complemented the logo with a consistent style guide, with a strong emphasis on typography and the effective use of negative space. This branding extended to infographics, posters, mailers, screen animations, and booklets, all of which were shared throughout the company on a global scale.