digital - typography - graphics

This project involved designing and illustrating campaigns for the launch of new stores in Glasgow and the Bluewater Shopping Centre in Kent. The primary objective was to captivate customers by celebrating the world of stationery, combining attention-grabbing flat lay photography with clever and humorous typography.

Bluewater Shopping Centre, in particular, presented an exciting challenge during its Christmas store opening with a large oversized snow globe. For this occasion, I designed and animated a digital screen situated within the shopping centre to complement this interactive pop-up. Collaborating closely with Paperchase's marketing team, copywriters, and Head of Design, we successfully created and delivered extensive out-of-home (OOH) digital and street display screens near both of the new stores.