packaging - product design - illustration

This vibrant and whimsical back-to-school stationery collection was designed to appeal to both a younger audience and their parents. In the development of this range, I oversaw creating the style guide and character illustrations to designing packaging and developing final samples in collaboration with the product development team. Our primary goal was to ensure that this design would stand out on the shelves, with its playfulness and a vibrant array of colours attracting the new generation of children in 2018.

This collection took centre stage, securing placements with renowned brands like John Lewis, Paperchase, and ASOS.