product - packaging - print

This playful back-to-school stationery collection draws inspiration from the vibrancy of rainbows, skateparks, and the sun. I was tasked with designing both the products, pattern and packaging for this range. My aim was to infuse the Super Duper collection with a gender-neutral appeal, transforming the school into a 'cool' and immersive world where characters interact and intertwine with complex rainbow roads. In 2022, this collection adorned the shelves of Paperchase stores, it really stood out as a range for back-to-school but could also appeal to adults.