APPLE MUSIC
Large-format and digital campaign design for Apple Music
A series of campaign assets for Apple Music, featuring artists, playlists, and cultural moments to bring life to a series of large-format and digital placements.
The work used bold typography, album artwork, graphic colour and motion-ready layouts to create high-impact visuals for screens, banners and out-of-home formats.
MY ROLE
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I worked throughout the process, on the digital design, layout, artwork adaptation and production of the assets.
My highlights included creating Apple Music Notes graphics, adapting artist and band artwork for large-format placements, building digital campaign assets and preparing designs for multiple formats and markets.
CHALLENGES
The challenge was creating work that felt true to Apple Music, while still capturing the energy of each artist, playlist or cultural moment.
Each asset needed to feel bold and immediate at scale, with clear hierarchy, strong artwork use, and enough flexibility to work across different screen sizes and campaign formats.
RESULTS
A consistent campaign presence for Apple Music across digital and large-format media, combining strong composition, music-led imagery and careful production.
Our designs brought energy and clarity to a diverse range of placements while keeping the Apple Music brand clean, premium and recognisable.
