ARGENTUM
Luxury Silver skincare with a story to tell
ARGENTUM is a luxury skincare brand with a distinctive world built around silver, ritual, science and symbolism.
I produced their digital, print and motion design creative, helping translate the brand’s premium apothecary feel into elegant, customer-facing assets for launch events, CRM, social, web and retail.
MY ROLE
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I supported the brand with campaign rollouts, product storytelling and day-to-day creative, developing assets that balanced their highly-conceptual brand guidelines with a more editorial, expressive tone.
This included delivery of email design, social assets, animated GIFs and reels, digital rollovers, product campaign visuals, signage, image editing, layout, typography and packaging design.
CHALLENGES
ARGENTUM’s brand world is rich and atmospheric, so each piece of creative needed to remain faithful to that vision, while still being clear, practical and commercially useful across different formats.
The work also had to bring together product benefits, ritual, texture and storytelling without making the layouts feel overcomplicated.
RESULTS
The work created a consistent brand presence that felt refined, immersive and true to the world of ARGENTUM.
ARGENTUM gained a flexible suite of digital, motion and print assets which carried the brand’s visual identity everywhere it was used - from CRM and social, to product-led campaigns and retail signage.
