Who: Pret A Manger

What: In 2025, I was part of the team that brought the campaign Feel Good Food to life. This Campaign’s focus was to energise and inspire Pret's new protein-rich products, launching in January. The concept was to communicate movement and healthy choices.

My main contributions were with some of the initial mocks and the final illustrations for the campaign’s hero people illustrations - see the first early rough mock drawing to the right. Also, I led the digital, social and online imagery by art directing the shoot, then rolling out the full digital for all touchpoints and animations.

Where: This campaign was seen in January 2025 across the UK, on shop and online at a national launch.