Who: Media Arts Lab
What: Whilst working at Media Arts Lab, my main job was digital designer for Apple.
As a side passion project, I wanted to get more involved in the business, so I worked with the in-house team to design their Learning and Development identity for TBWA and MAL.
Where: Graphics, animations and printed artwork to appear on emails, digital screens, printed booklets and posters.
Why: These projects were self-initiated, a passion project to keep my core graphic and illustration skills. I took the MAL Bear and re-imagined it into a new logo that supported the Learning and Development arm of the business. With this logo, I created a supporting colour scheme, type and graphic style that was used successfully across all in-house comms globally.
Separate from the Learning and development programme, I created several illustrations for wellness comms. These illustrations were shared widely in the business as emails, booklets and posters, which were kept on walls as reminders throughout the building.
