Apple x Gay Times
Bringing Apple Music x Gay Times to screen
A collaborative campaign for Apple Music x Gay Times, created to celebrate LGBTQ+ artists and their work across event, web and screen placements.
We produced a set of assets to support a large, London-based event, including a short-form video, and digital campaign creative featuring adapted Apple Music Notes for web, display and screen formats.
MY ROLE
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I led the video editing, digital design and adaptation of campaign creative.
I was responsible for integrating Apple Music Notes and adapting artist-led visuals into all campaign designs. I owned post-production of the hero video, editing and preparation of web and screen assets for all digital placements.
CHALLENGES
Creating a campaign system that felt bold, celebratory and true to Apple Music, while still working across very different formats, required both inventive problem-solving, and close attention to detail.
Each asset needed to hold impact at scale, feel polished on-screen and keep the artist imagery, typography and brand details clear.
RESULTS
A large-scale expansion of Apple’s campaign across event, web and digital environments.
By adapting the video and supporting assets across multiple formats, the project created a consistent Apple Music presence that felt vibrant, premium and culturally relevant.
