PAPERCHASE +PlUS
Illustration and BRANDING for Paperchase +PLUS
A delivery platform project for Paperchase +Plus, created to make sending and receiving cards feel more personal and playful.
I designed a range of illustrated cards alongside the outer sending box, postcards and stickers that customers received in the post. The aim was to bring the brand’s colourful, joyful personality into the full delivery experience, from choosing a card to opening the package at home.
MY ROLE
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I led the design of card illustrations, product design, and customer packaging for Paperchase +Plus.
This included creating card artwork, developing playful messaging, and designing the sending box, ensuring the experience felt considered, giftable, and recognisable from the moment it arrived.
CHALLENGES
The challenge was designing for both the digital and physical sides of the experience.
The cards needed to feel expressive and commercially appealing, while the delivery box had to protect the product, feel special on arrival and carry the Paperchase personality beyond the shop floor.
RESULTS
The final work helped turn a simple card delivery service into a more branded and memorable customer experience.
By connecting the card designs with the packaging they arrived in, the project created a more complete Paperchase moment, full of colour, character and charm.
