MEDIA ARTS LAB
Illustration system for internal communications
A series of illustration-led communications for TBWA / Media Arts Lab, designed to bring more clarity, warmth and character to internal storytelling.
The work spanned wellbeing posters, benefits emails, advisory board materials and digital comms, using bold colour, soft shapes and character-led scenes to bring more personality to practical information.
MY ROLE
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I created illustrations, layouts and visual assets for print, digital and email designs, building a flexible style that could work across different internal messages.
Placements included poster designs, email graphics, presentation-style layouts, character illustrations and supporting brand details.
CHALLENGES
Making detailed internal information feel easy to read and visually engaging meant breaking things down and introducing fun by combining clear layouts with playful visual storytelling.
Each piece needed to communicate clearly, while still feeling human, optimistic and connected to the wider Media Arts Lab visual world.
RESULTS
The final work created a more cohesive illustration style for MAL’s internal communications.
The new designs helped make wellbeing, benefits and company updates feel more approachable and easier to engage with.
